Last Updated May 31, 2026
The EZCoach LLC, d/b/a “ethanevans.com,” and www.ethanevans.com (“ethanevans.com,” “us,” “we,” or “our”) thank you for visiting the online and mobile resources we publish. We use the words “you” and “your” to mean you, the reader, and other visitors to our online and mobile resources who are, in all cases, over the age of 18. Our privacy statement (“this statement,” “this privacy statement,” and “our statement”) informs you about from whom and the types of personal information we collect, how we use it, who we share it with and why, and what we do to try to protect it.
Online and mobile resources mean the websites and other internet features we own that allow you to interact with our websites, as well as apps we have created and distributed to let our customers and followers view our online and mobile resources or otherwise interact with the content we provide.
We may collect personal information from the following groups of data subjects: visitors to, and users of, our online and mobile resources; our customers and program members; current members of our workforce and those who apply for posted jobs; and third-party vendors and business partners.
Personal information generally means information that can be used to identify you or that can be easily linked to you (for example, your name, address, telephone number, and email address). The privacy laws in some jurisdictions include unique elements in what they consider to be the personal information of the consumers or data subjects they protect. If those laws apply to us, as in the case of the California Consumer Privacy Act (“CCPA”) or European General Data Protection Regulation (“GDPR”), our use of the phrase “personal information” includes the unique elements required by such laws.
The categories of information we collect from each of these groups, and the ways in which we use it, differ. It is possible that the same person could fall into more than one group. Most of this statement addresses our processing and sharing of personal information collected from visitors to and users of our online and mobile resources and our customers.
In addition, like all enterprises, we buy goods and services and engage vendors and business partners from whom we necessarily collect certain personal information in connection with our contractual and business relationships. This information is typically limited to minimum business contact information. We use and share personal information collected from our vendors and business partners to manage, administer, and perform under our contracts with them.
There are two types of information that we obtain from you online and then store and use: (i) non-personal information that is collected automatically from each visitor, such as your device operating system; and (ii) personal information that you voluntarily provide to us or that is collected automatically.
By using our online and mobile resources or purchasing our products or services, you are signifying to us that you agree with this section of our privacy statement and that we may use and disclose your information as described.
Voluntarily Submitted Information.
If you participate in certain activities via our online and mobile resources, you may be asked to provide us with information about yourself. The types of personal information we collect in those situations include identifiers (such as your name, email address, physical address, and phone number), professional information (such as your job title, employer, or the business you are in), and financial account information (such as your payment card information). We do not sell, rent, or trade voluntarily submitted personal information with third parties.
If you do not want us to collect this type of personal information, please do not provide it. This means you should not participate in the activities on our online and mobile resources that request or require it. Participation is strictly your choice. Not participating may limit your ability to take full advantage of the online and mobile resources, but it will not affect your ability to access certain information available to the general public.
Some of the ways you voluntarily give us your personal information and how we use it:
Emails and Online Forms – When you send us an email or fill out an online form, such as to contact us, join a waitlist, or register interest in a program, your email address and any other personal information that may be in the content of your message are retained by us and used to respond directly to you and to process your request. Depending on the personal information provided, communications from us may be in the form of emails, telephone calls, and/or text messages. We may also send you information about any of our products or services we think may be of interest to you.
Registering for an Account – When you register for an account or a program, you submit personal information to us such as your name and email address, which we then retain. We use that information to create and manage your account and to communicate with you.
Registering for Webinars, Cohorts, Courses, and Events – When you register for webinars, live cohorts, online courses, or other events we host, you will be submitting the types of identifiers described above. If the program or event requires a fee, we may also ask you to submit credit card or other financial information. We use this information to register you and send you communications regarding the program or event.
Becoming a Customer or Program Member – We use information provided by our customers to perform our contractual obligations, deliver the products and services purchased, manage accounts, and communicate with members.
Social Media and Community Features – Some of our online and mobile resources or programs may offer community features that let users post messages and comments and upload images or other materials. If you choose to make use of these features, the information you post, including your screen name and any other personal information, will be in the public domain and not covered or protected by this statement.
When you visit our online and mobile resources, basic information is passively collected through your web browser via tracking technologies, such as a “cookie,” which is a small text file downloaded onto your computer or mobile device when you access the online and mobile resources. It allows us to recognize your device and store some information about your preferences or past actions.
We allow third-party vendors to use cookies or similar technologies to collect information about your browsing activities over time following your use of the site. For example, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how you use the online and mobile resources. For more information on how Google uses this data, go to www.google.com/policies/privacy/partners/. You can learn more about how to opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout. Where required by law (for example, for visitors in the EU, UK, and similar jurisdictions), we request your consent to non-essential cookies and similar tracking technologies through a cookie consent banner before such technologies are placed on your device, and you may withdraw or change your cookie preferences at any time through that banner.
The internet activity information collected through cookies and other similar means includes such things as: the domain name and IP address from which you accessed our online and mobile resources; the type of browser and operating system you use; the date, time, and length of your visit; the specific pages visited and documents downloaded; and the links to and from other sites you used. We use this information to compile generic reports about popular pages, to administer and improve the online and mobile resources, and to enhance their functionality.
We retain your personal information in accordance with applicable law and only for as long as necessary to carry out the purposes described above. In general: account and customer records are retained for the life of your account and for up to seven (7) years after your last interaction or transaction with us, in order to meet tax, accounting, and legal recordkeeping obligations; transaction and payment records are retained for seven (7) years; marketing and email/SMS subscription data is retained until you unsubscribe or opt out and for up to twenty-four (24) months thereafter; and website analytics and cookie data is retained for up to twenty-six (26) months. When personal information is no longer needed, we securely delete or anonymize it.
We maintain a presence on one or more external platforms such as LinkedIn, YouTube, X (Twitter), and Substack, and we deliver certain programs and content through third-party platforms such as Maven, Kajabi, and Substack. We may further allow features of our online and mobile resources to connect with, or be viewable from, that external presence. Our online and mobile resources may also contain links to other websites or apps controlled by third parties.
We are not responsible for either the content on, or the privacy practices of, these platforms, or any third-party sites or apps to which we link. Those apps, sites, and platforms are not controlled by us and therefore have their own privacy policies and terms of use. If you have questions about how those apps, sites, and platforms collect and use personal information, you should carefully read their privacy policies and contact them directly.
We use non-personal information to administer our online and mobile resources, make them better, and make business decisions about what programs our customers might like.
We use voluntarily provided personal information to respond to your inquiries and provide you with the services you have requested, among other uses described below. We do not sell or rent your personal information to third-party data vendors or marketing companies. As you might expect, we disclose your information when required by law.
We may disclose your information, including personal information, to government authorities, and to other third parties when compelled to do so by such authorities, or at our discretion or otherwise as required or permitted by law, including but not limited to responding to court orders and subpoenas.
We may disclose your information, including personal information, when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the online and mobile resources, or anyone else that could be harmed by such activities.
If we, or substantially all of our assets, are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation, or liquidation, personal information may be one of the transferred assets.
We may share your information, including personal information, with our vendors and other third parties with whom we have a contractual relationship, including the third-party software and service providers we use to operate our business and deliver our programs (for example, payment processors such as Stripe, course and community platforms such as Maven and Kajabi, email and newsletter providers such as Substack, and analytics, scheduling, and automation tools). We do our best to disclose only the information each of those parties needs.
We have adopted standards for those vendors and business partners who receive personal information from us and attempt to bind them to those standards via written contracts. We further attempt to contractually restrict what our vendors and business partners can do with the personal information we provide such that it is used only to the extent necessary to carry out the business purpose for which it was provided, is not disclosed to anyone else without our consent, and remains our property.
We require our vendors and business partners to maintain appropriate technical and organizational safeguards and to handle personal information in a manner consistent with this statement and applicable law. We select our service providers carefully and take commercially reasonable steps to ensure they protect the personal information entrusted to them.
You do not have to provide personal information to enjoy most of the features of our online and mobile resources, and you can opt out of certain activities like newsletters and announcements. Residents of California and data subjects whose personal information was obtained while they were in the GDPR Jurisdictions have certain additional rights, described below.
If we are using personal information you provided to us in order to send you materials, such as newsletters or product alerts via text or email, and you decide you do not want to receive such materials, you may opt out by following the opt-out instructions in the email or other communication (e.g., by responding to a text with “STOP”), or by contacting us using the contact information below. When we receive your request, we will take reasonable steps to remove your name from our distribution lists. It may take a period of time to remove your name, and due to such latency you may still receive materials for a period of time after you opt out. In addition to opting out, you have the ability to access, amend, and delete your personal information by contacting us using the contact information below.
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not specifically respond to browser “do not track” signals.
Our online and mobile resources, products, and services are intended for adults and are directed to, and may only be used by, individuals who are 18 years of age or older. We do not direct our online and mobile resources to children, and we do not knowingly collect personal information from anyone under the age of 18. Federal law imposes special restrictions and obligations on commercial website operators who direct their operations toward, and collect information from, children under the age of 13, and we take those requirements seriously. If we become aware that anyone under the age of 18 has submitted personal information to our online and mobile resources, we will delete that information. If you believe that someone under the age of 18 has submitted personal information to our online and mobile resources, please contact us through the form at https://www.ethanevans.com/contact.
We will take all reasonable security precautions to protect the personal information provided to our online and mobile resources. We have adopted a security program that includes technical, organizational, administrative, and other security measures designed to protect, in a manner consistent with accepted industry standards and applicable law, against anticipated or actual threats to the security of personal information (the “Security Program”). We cannot, however, guarantee that your information, whether during transmission or while stored on our systems or otherwise in our care, will be free from unauthorized access. Except for our duty to maintain the Security Program under applicable law, we disclaim any other liability for any such theft or loss of, unauthorized access or damage to, or interception of any data or communications, including personal information.
As part of our Security Program, we have incident response and management procedures that are activated whenever we become aware that your personal information was likely to have been compromised. We further require, as part of our vendor and business partner oversight procedures, that such parties notify us immediately if they have any reason to believe that an incident adversely affecting personal information we provided to them has occurred.
When we collect personal information from California residents, we become subject to, and those residents have rights under, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA/CPRA”). This section is used to allow us to fulfill our CCPA/CPRA obligations and explain your rights. For purposes of this section, the words “you” and “your” mean only such California residents.
What did we collect from California residents? We collect the following categories of personal information: identifiers such as name, address, IP address, and other similar identifiers; personal information described in subdivision (e) of Section 1798.80 (California customer records statute) such as name, address, telephone number, and credit card number; commercial information such as products or services purchased; internet/electronic activity such as browsing history and search history; geolocation data; and audio, video, electronic, or other similar information. To the extent any of the above is treated as “sensitive personal information” under the CPRA, we use it only for the purposes permitted by the CPRA and do not use it to infer characteristics about you. We may disclose this information for one or more business purposes permitted by the CCPA/CPRA. We do not sell or “share” (as those terms are defined under the CCPA/CPRA), and within the last 12 months have not sold or shared, personal information to or with third parties.
Rights of California residents. You have the following rights under the CCPA/CPRA: the right to know and access the personal information we have collected; the right to deletion of your personal information; the right to correct inaccurate personal information; the right to limit the use and disclosure of sensitive personal information; the right to opt out of the sale or sharing of your personal information; and the right not to receive discriminatory treatment for exercising any of these rights. To exercise any of these rights, submit a request through the form at https://www.ethanevans.com/contact. We may ask you to fill out a request form. The CCPA/CPRA only allows us to act on your request if we can verify your identity or your authority to make the request, so you will also need to follow our instructions for identity verification.
We may collect or otherwise obtain personal information from data subjects located in the GDPR Jurisdictions. We fulfill our GDPR obligations with respect to our workforce, our customers, and our vendors and business partners through a series of separate notices, contracts, or other terms provided to them at the time, and in the manner and form, the GDPR and local law within each GDPR Jurisdiction requires.
GDPR Jurisdictions means the countries composed of the European Economic Area and certain additional countries that adhere to the material terms of the GDPR. The lawful bases on which we rely depend on the purpose of processing: for sending marketing communications and placing non-essential cookies, we rely on your consent, which you may withdraw at any time; for providing the products and services you request, we rely on the performance of a contract; and for limited operational purposes such as securing and improving our resources, we rely on our legitimate interests. We do not sell any of your personal information to third parties, nor do we use it for automated decision making.
Cross-border data transfers. Some of the vendors and service providers we use to operate our business and deliver our programs (for example, Stripe, Maven, and Kajabi) are located in the United States. Where we transfer personal information from the GDPR Jurisdictions to a country that has not received an adequacy decision from the European Commission, we implement appropriate safeguards required by the GDPR, including the European Commission’s Standard Contractual Clauses (and the UK Addendum / International Data Transfer Agreement for transfers subject to UK law), together with any supplementary measures necessary to protect your personal information.
Rights of data subjects in the GDPR Jurisdictions. With respect to personal information collected from you while you were in a GDPR Jurisdiction, you have rights of transparency, access, correction and deletion, portability, and restriction/objection. If you would like to exercise any of these rights, please submit a request through the form at https://www.ethanevans.com/contact. Your ability to exercise these rights is subject to certain conditions and exemptions set out in Articles 12 through 23 of the GDPR. We will respond to all requests without undue delay and in accordance with the time frames prescribed by the GDPR. If you are not satisfied with how we use your personal information or respond to your requests, you have the right to complain to your data protection regulator.
In other jurisdictions with similar data privacy regulations, we may collect from you the categories of personal information already described. We collect and manage (including disclose) such data in compliance with applicable local laws. As noted, we do not sell any of your personal information to third parties, nor do we use it for automated decision making.
This privacy statement is effective as of the Last Updated date above. The English language version of this privacy statement is the controlling version regardless of any translation you may attempt. We reserve the right to change or update this statement from time to time. Please check our online and mobile resources periodically for such changes, since all information collected is subject to the statement in place at that time.
If you have questions about our privacy statement or privacy practices, or if you would like to exercise any of the rights described above, please contact us through the form at https://www.ethanevans.com/contact. Our business mailing address is:
The EZCoach LLC
Attn: Privacy
Lakewood, Washington
Email and mail. By providing your contact information through our forms, you agree to receive email and mail communications from ethanevans.com, including marketing communications about our programs, products, and services. You may unsubscribe from email at any time using the unsubscribe link in any message.
Text messaging (SMS/MMS). We will only send you text messages if you provide separate, express written consent specifically to receive text messages — for example, by checking a dedicated SMS opt-in box (which is not a condition of any purchase) or by texting us first. We do not bundle SMS consent with our Terms of Service or any other agreement. If you opt in, message frequency varies, message and data rates may apply, and you can opt out at any time by replying “STOP” or get help by replying “HELP.” Consent to receive marketing text messages is not a condition of purchasing any goods or services.
To unsubscribe from any communications, you may use the unsubscribe link in any email, reply to any text message with “STOP,” or submit a request through the form at https://www.ethanevans.com/contact, indicating the email address and/or phone number you wish to have removed.